The Best Social Media Scheduling Tools for Nonprofits

Social media scheduling tools help nonprofits plan, post, and manage their social media content across multiple platforms. Instead of posting manually every day, these tools allow you to plan content in advance. If you want to save time while maintaining an active social media presence, a social media scheduling tool can make a big difference.

For many of our nonprofit clients, using a scheduling tool allows them to maintain a consistent, engaging online presence in a streamlined way. Before we jump into our top platform recommendations, let’s take a closer look at how a social media scheduling tool can help you.

Why every nonprofit should use a social media scheduling tool

Many nonprofit teams manage social media in between dozens of other responsibilities. It is easy for posting to fall to the back burner and become inconsistent.

A social media scheduling tool helps solve this problem by allowing you to batch your work. Instead of logging into multiple platforms every day to post, you can create and schedule a whole month’s worth of posts ahead of time. 

Scheduling tools typically allow you to:

Schedule social posts across multiple platforms

If your nonprofit maintains a presence on multiple social media platforms, you can schedule your posts for each of these platforms at one time. This saves you from having to log into each individual platform to post. This could include Facebook, Instagram, LinkedIn, X, Threads, and TikTok, among others.

Plan a month’s worth of social media content at a time

With a social media scheduling tool, you can plan out and schedule a month’s worth of posts at a time. Whether you post two or four times a week, you can “set and forget” your social media content. Rather than thinking about social media several times a week or even every day, you can get a whole month done in a few hours. You’ll be left with more time in your workday and more space in your brain to focus on other tasks that elevate your cause.

Centralize analytics and engagement tracking

Most social media scheduling tools have built-in reporting features that track key performance indicators on each platform. You can check in on your analytics and audience engagement from one central dashboard rather than logging into each platform individually.

Collaborate more easily with teammates

Having a social media scheduling tool for your nonprofit means that all your teammates can easily log in and see what content is planned. If you have multiple people contributing to your social calendar, they can glance at the calendar and see what’s ahead. They can easily move around posts and add additional content.

Most importantly, using a social media scheduling tool helps you stay consistent. Consistency builds trust with supporters and helps more people discover your nonprofit through social media.

If social media feels like it’s running your day instead of supporting your mission, check out our guide on how to tame the social media beast. You’ll learn five simple ways to make social media more manageable for your nonprofit.

Our favorite social media scheduling tools for nonprofits

There are dozens of social media scheduling tools available today. We help our clients pick and set up the right platform for their nonprofit. That depends on budget, team size, and their most important social channels. If you’re ready to simplify your workflow and save valuable staff time, here are some of the best social media scheduling tools to consider.

Best all-around scheduling tool: Sendible

Sendible is our top all-around social media scheduling tool pick. It allows you to start with a base post, tailor it for multiple platforms, and schedule it at recommended posting times. The platform supports Facebook, Instagram, LinkedIn, TikTok, X, and more.

We especially love the visual calendar view that shows all your scheduled content at a glance. Sendible also includes bulk scheduling tools so you can upload and schedule multiple posts at once. Built-in analytics help you track how your content performs across platforms.

Sendible Pricing 

• 14-day free trial

• Plans start at $29/month for 6 profiles and 1 user 

• Nonprofit discount: 25% off on all annually billed plans and 15% off on plans billed monthly

Best scheduling tool for Instagram and visual planning: Later

Later is one of the most user-friendly social media scheduling tools available. It is especially popular for nonprofits that rely on visual storytelling through platforms like Instagram. 

Later’s visual content calendar allows you to plan posts using a drag-and-drop interface. You can preview how posts will appear in your feed before publishing. This makes it easy to maintain a cohesive visual style across your social channels. 

Later also supports scheduling across platforms like Instagram, Facebook, TikTok, Pinterest, LinkedIn, and X. If your nonprofit relies heavily on visual storytelling, this is a great choice. 

Later Pricing 

• 14-day free trial

• Plans start at $25/month for 8 profiles and 1 user 

• Nonprofit discount: 50% off annual Growth plan (regularly $37.50/month when billed yearly)

Best scheduling tool for larger teams: Hootsuite

Hootsuite is one of the longest-running social media scheduling tools on the market. Millions of users rely on it to manage their social presence.

It offers a wide range of features beyond scheduling, including social listening, engagement monitoring, detailed analytics, and team collaboration tools. This makes it especially useful for larger nonprofit teams that want a more comprehensive social media management platform.

Because it offers so many features, Hootsuite can feel more complex than simpler scheduling tools. However, many organizations appreciate the additional insights and reporting it provides.

Hootsuite Pricing 

• 30-day free trial 

• Plans start at $199/month when billed yearly for 10 profiles and 1 user 

• Nonprofit discount: 60%+ off; Standard plan offered for $39/user/month

Best scheduling tool for the basics: Buffer

Buffer is known for its clean interface and simplicity. If you are looking for a social media scheduling tool that is straightforward and affordable, Buffer is often a great option. 

It offers simple post scheduling, an easy-to-use dashboard, and basic analytics tools. Buffer also includes helpful features like content suggestions and AI-assisted post drafting.

Instead of trying to be an all-in-one platform, Buffer focuses on making scheduling and publishing social media posts easy and efficient.

Buffer Pricing 

• 14-day free trial

• Free plan includes 3 channels and 10 scheduled posts per channel 

• Paid plans start at $6/month for 1 channel and 1 user 

• Nonprofit discount: 50% off

How to choose the right social media scheduling tool for your nonprofit

The best social media scheduling tool is the one that fits your team’s workflow. 

Here are some questions to ask yourself when choosing a scheduling tool: 

✔️ Which social media platforms do we use most?
✔️ How many team members need access?
✔️ Do we need advanced analytics?
✔️ What is our monthly budget?

Your responses will help you arrive at the best social media scheduling tool for your nonprofit. Many tools offer free trials, which makes it easy to test them before committing long-term. Many of our clients opt for Sendible, a well-rounded choice to fulfill their needs. Others choose Hootsuite for the detailed analytics it provides.

Need help creating your social media content? We can help! Let us create consistent, meaningful, engaging content for your nonprofit. We will write posts, design graphics, select photos, and plan content using your scheduling tool. Learn more about our content creation services designed to connect supporters more deeply to your cause.

A social media scheduling tool will make your life easier

Social media will probably always require some effort. But it does not have to feel chaotic. Most nonprofits find that once they start using a scheduling tool, social media becomes far less stressful. Planning ahead helps your team stay organized and frees up time for other work.

The right social media scheduling tool can help your nonprofit stay organized, save time, and communicate more consistently with supporters. 

Let us know what you think of these scheduling tools!

We’d love to hear which tool you decide on and how it works for your nonprofit. Get in touch to tell us about your nonprofit and about your experience using social media scheduling tools.