10 Tips to Boost Your Nonprofit’s Donation Form (Before the Holiday Giving Season)
When was the last time you tested your nonprofit’s donation form? Can your elderly neighbor easily make a gift from her desktop computer using Internet Explorer? How long does it take? Is the process as easy on an iPad using Safari as it is on an Android phone? Take our free quiz to test how healthy your donation form is.
5 Tips to Create Accessible Designs in Canva
When you’re using Canva to create infographics, presentations, reports, email headers, or flyers, it’s important to make sure that your designs follow accessibility standards. This will make your content inclusive and usable by everyone. But what exactly does that mean? Let us break it down for you with these five tips.
Top 3 Free Tools for Nonprofits
If you work for a nonprofit, your technology budget is probably limited. But having the right technology helps you do your job better—and ultimately raise more money for your cause. Good news: Three of the best technology tools out there are offered to nonprofits for FREE! Start using them today.
The Case for Email Welcome Journeys (By the Numbers)
I’m baffled why more organizations don’t do this. This is easy money. This is emailing your supporters exactly when they are most excited about you (and most want to hear from you). This is a set-it-and-forget-it system that will bring in revenue in the background while you do your regular job.
5 Tips to Maximize Your Giving Tuesday Potential
Giving Tuesday has a lot of potential to inspire your supporters and generate excitement for your cause. It puts your organization in a great place to have a strong end-of-year fundraising season. Whether your campaign is already in place or you are still putting it together, implement these 5 tips to set your nonprofit up for Giving Tuesday success.
5 Ways to Make Your Donors Feel the Love
With the end-of-year fundraising season just around the corner, there’s no better time than NOW to make your donors feel the love. By telling your donors how much they mean to you (with no strings attached), they will be much more likely to donate when you DO ask them for money during your holiday giving campaign.
10 Copywriting Tips to Transform Your Content
The words we use matter. When chosen with intention and an end goal in mind, words can change how your reader thinks, feels, and acts. It’s a superpower (and one that you can learn). By keeping a few simple principles in mind, you’ll be on your way to creating engaging content.
5 Tips to Write a Nonprofit Newsletter That Stands Out from the Rest
In a world of flooded email inboxes, how do you grab your recipient’s attention, convince them to open your email, and read what you have to say? Follow these five tips to help your email newsletter stand out from the rest.
How to Create Memorable Fundraising Direct Mail
Whether you already have a strategy in place, or are considering sending direct mail for the first time, you’re in the right place! Direct mail can be a powerful touchpoint for your supporters — especially during the year-end holiday giving season.
Your 7-Part Guide to a Relaxing Holiday Giving Season
Imagine, being able to relax with your family during the holidays, without the stress of a year-end giving campaign… it’s possible! We believe that gratitude is key for a successful holiday giving season. And that’s all you need to focus on for the entire month of December: showing your supporters how much you appreciate them.
5 Reasons You Should Switch to Google Photos Immediately
Switch to Google Photos today — it’s a central, easy-to-use place to store your organization's photos and can save you hours of time and effort finding photos for your email, website, and social media communications. We promise that it will make your life easier, for these five reasons.
3 Reasons Every Nonprofit Should Start Running Google Ads
If you’re looking to attract more supporters or reach more people with your organization’s work, then you’re in the right place! Especially for nonprofits, Google Ads is a powerful tool to increase your organization’s reach. Keep reading for 3 reasons why you should begin now.
5 Easy Ways To Use More Video on Social Media
When was the last time you posted a video on your organization’s social media? If your answer is not “in the last month,” then you’re probably not putting enough video content out there! Here are five headache-free ways to start using more video starting right now.
5 Ways to Tame the Social Media Beast
If you manage your organization’s social media presence, you understand the mighty responsibility of creating content across multiple platforms day after day. If you’re feeling exhausted or overwhelmed, you’re in the right place.
5 Reasons You Need an Email Welcome Journey Right Now
If your first question is, “What’s an email welcome journey?” then you’re in the right place! This article is all about introducing you to this concept, and (hopefully) convincing you that you need these for your organization.
The Top 5 Ways to Use Animated GIFs in Your Emails
Animated GIFs aren’t just for social media anymore! GIFs have classed themselves up recently, and they deserve a second look for your email marketing strategy.
Fundraising in the Era of COVID-19
It’s an incredibly challenging time for both nonprofit organizations and the foundations that fund them. Here’s what you need to know in order to successfully secure funding for your organization during the pandemic.
Webinar: 5 Email Marketing Mistakes and How to Fix Them
Email marketing is important, but so often done wrong. I want to help you get it right! You will walk away from this webinar with (at least) five actionable tips to boost your email open rates, increase supporter engagement, and improve your email marketing strategy.
Five Email Marketing Mistakes You’re Probably Making Right Now
Email is a powerful tool, but unfortunately, I see a lot of organizations not using it to its full potential. Here are the top five mistakes I see many great people making with their email strategies, and my solutions for how to avoid them.
The Five Pieces of Advice We Keep Giving Over and Over Again
We talked to more than a dozen purpose-driven organizations about their messaging during COVID-19. Here are the five pieces of feedback we provided again and again.