I’m baffled why more organizations don’t do this. This is easy money. This is emailing your supporters exactly when they are most excited about you (and most want to hear from you). This is a set-it-and-forget-it system that will bring in revenue in the background while you do your regular job.

If your first question is, “What’s an email welcome journey?” then you’re in the right place! This article is all about introducing you to this concept, and (hopefully) convincing you that you need these for your organization.