We want to help you tell your story to a wider audience and amplify your impact. If your social media presence isn’t earning revenue for you, let’s talk.
Social media is your new website.
Social Media Management Packages
Basic Package
$750/month
2 posts per week
Custom branded infographics
Updated Instagram Highlights
Linktree setup
12-month communications plan
Monthly feedback and status calls with expert
Monthly social media report
Social Media Advertising: Basic Facebook Ads Funnel Setup**
(we suggest that you spend $100 per month on Ads)1 last-minute post per month*
Full Package
$1,400/month
4 posts per week
Custom branded infographics
Updated Instagram Highlights
Linktree setup
12-month communications plan
Semi-weekly feedback and status calls with expert
Monthly social media report
Social Media Advertising: Basic Facebook Ads Funnel Setup**
(we suggest that you spend $100 per month on Ads)2 last-minute posts per month*
2 Instagram Stories per week
Premium Package
$2,000/month
6 posts per week
Custom branded infographics
Updated Instagram Highlights
Linktree setup
12-month communications plan
Semi-weekly feedback and status calls with expert
Monthly social media report
Social Media Advertising: Basic Facebook Ads Funnel Setup**
(we suggest that you spend $100 per month on Ads)4 last-minute posts per month*
4 Instagram Stories per week
1 custom Lumen5 video per month
We like to start with one month of intense work on your behalf, getting to know you and your style so we can represent you well! We charge a standard $1,500 kick-off fee for all plans.
*Last-minute posts are bonus posts in addition to the planned social media content. We create content two weeks in advance, but we understand that unexpected, exciting updates may come up (such as an article featuring you!). We will add these last-minute posts into the schedule in a timely manner.
**Social Media Advertising includes the setup of a basic Facebook Ads funnel for your organization, designed to be an evergreen campaign that is constantly running. Please note that our fee does not include your Ads budget. We suggest that you spend $100 per month on Ads.
Optional Add-Ons
The add-ons below can be included with any of the social media packages outlined above.
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We’ll keep your community engaged by liking and responding to all comments received on posts each day, and reply to all messages in the inbox during weekdays.
Starting at $600 month.
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We’ll create a Google Analytics dashboard for you and install Facebook Pixel on your website. We’ll monitor and report on how many website visitors and conversions you’re getting from social media each month.
$250 one-time fee.
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We’ll provide you with guidance, support, and accountability as you write a blog post each month. First, we’ll help you brainstorm a topic to write about. Then, we’ll set a deadline together, and polish your post with any needed edits and images relating to its theme. Finally, we’ll publish it to your website blog, LinkedIn page, and/or Medium account.
Starting at $250 per month.
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We’ll identify influencers or brand advocates in your industry that would make excellent partners for your organization on social media. We’ll design a partnership package that includes outreach language, visual assets to share, and best practices in maintaining a strong relationship to raise awareness and support for your organization.
$1,500 one-time fee.
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We’ll keep your influencer community engaged by sending updates from your organization and responding to all incoming emails or messages. We’ll help you foster relationships to sustain lasting advocacy and support.
Starting at $300 per month.
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We’ll create a custom Lumen5 video with existing imagery, footage, and language provided by your organization. Topics covered will include ongoing campaigns and events, as well as more evergreen videos, such as introductory “About Us” types of films.
Starting at $200 per video.
How We Work
We understand the value of a transparent process that you can trust. We will regularly check in with you for feedback to ensure we continue to deliver the standard of excellence you deserve. Other important things to note:
Providing content in advance: We schedule posts two weeks in advance, on average, to give you time to review and make any edits you like. That means we will need you to send us photos, videos, stories, event details, and any other relevant information at least two weeks before it’s intended to be published.
Homework assignments: We will put you to work! There will be times when we will ask you to take a specific photo, film a certain video, or gather a series of stories for us. Our requests will always be specific and respectful of your time. Our goal is to deliver the most inspirational, impactful content we can, and you are the best source for that.
Scheduling tool: We’ve done our research, and found a social media scheduling tool with the best combination of functionality and affordability: Sendible. The fee for this tool ($300/year) is a cost that we ask you to pay, so that the account is in your name and can continue to be used beyond our time together. We do not benefit in any way from this fee, but we do require the use of this scheduling tool in order to work together.
Revisions & schedule changes: We will review the upcoming content with you on our feedback and status calls and make any tweaks to it that you would like. After these calls, you are welcome to make any additional changes to any of the content that we schedule in advance. If you’d like to use a different photo, change the wording of a post, or swap out our scheduled content for something else, you are free to do so at any time. Please note, however, that such changes are outside the scope of our work.
Video content: Video is a powerful medium, and we encourage posting as much of it as possible. We will happily add any videos provided by you to the social media schedule. Please note that video creation and editing services are not included in the scope of our work, outside of the specific Lumen5 video in the Premium package or as an optional add-on.
Social media advertising: Paid social media ads are the single most effective way to gain new followers and grow your audience. Having strong content is the first step, and paying for it to be seen by more people is the second. We strongly recommend that you allocate funds from your advertising budget to Facebook Ads each month, paid directly to the advertising platform.
The 90/10 expectation: Though we strive for perfection, there are times when we might not get it exactly right. We may word something differently than you would, or use a photo that feels awkward to you. We ask you to enter this agreement with the 90/10 expectation: content that misses the mark is occasionally acceptable as long as it does not exceed 10% of our total work, and as long as we are meeting or exceeding your expectations the other 90% of the time (remember, social media is a forgiving platform!).