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    <loc>https://www.the-purpose-collective.com/blog</loc>
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    <lastmod>2026-03-17</lastmod>
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  <url>
    <loc>https://www.the-purpose-collective.com/blog/neurodivergent-communication-5-small-changes-that-help-nonprofit-teams-work-better</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-13</lastmod>
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      <image:title>Blog - Neurodivergent Communication: 5 Small Changes That Help Nonprofit Teams Work Better - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d9fae2d252cd858c3b3477c/10b5eb80-b2ff-4ee9-8afa-17288f4928ea/all-hands-in-teamwork.jpg</image:loc>
      <image:title>Blog - Neurodivergent Communication: 5 Small Changes That Help Nonprofit Teams Work Better - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d9fae2d252cd858c3b3477c/91db7b6a-c3af-40be-a1ef-83d808960e06/team-discussion-group-huddle.jpg</image:loc>
      <image:title>Blog - Neurodivergent Communication: 5 Small Changes That Help Nonprofit Teams Work Better - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d9fae2d252cd858c3b3477c/d9f53f01-f8e1-4495-b235-5b84de495f9d/woman-at-laptop-taking-notes.jpg</image:loc>
      <image:title>Blog - Neurodivergent Communication: 5 Small Changes That Help Nonprofit Teams Work Better - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d9fae2d252cd858c3b3477c/499a7d7d-0152-4bab-83b9-6cbed4f38e3e/woman-on-Zoom-call.jpg</image:loc>
      <image:title>Blog - Neurodivergent Communication: 5 Small Changes That Help Nonprofit Teams Work Better - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d9fae2d252cd858c3b3477c/a54c5f40-5c8c-447c-8124-60e0cd5f6f9b/Nat-Hawley-headshot.jpg</image:loc>
      <image:title>Blog - Neurodivergent Communication: 5 Small Changes That Help Nonprofit Teams Work Better - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.the-purpose-collective.com/blog/10-tips-to-boost-your-nonprofits-donation-form</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-23</lastmod>
    <image:image>
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      <image:title>Blog - 10 Tips to Boost Your Nonprofit’s Donation Form (Before the Holiday Giving Season) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d9fae2d252cd858c3b3477c/b8cae83e-6027-4f9c-89de-03df06930153/Screenshot+2025-09-17+at+4.01.51%E2%80%AFPM+%281%29.png</image:loc>
      <image:title>Blog - 10 Tips to Boost Your Nonprofit’s Donation Form (Before the Holiday Giving Season) - Make it stand out</image:title>
      <image:caption>charity: water’s donation page looks and feels just like the rest of their site.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d9fae2d252cd858c3b3477c/e88aed2f-b9a3-4dc6-b5ff-2dd239bfd500/TPC+Blog+Post+Graphics+%282%29.jpg</image:loc>
      <image:title>Blog - 10 Tips to Boost Your Nonprofit’s Donation Form (Before the Holiday Giving Season) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d9fae2d252cd858c3b3477c/44386510-1ab5-4fe2-afa9-28fe1b836600/Screenshot+2025-11-04+at+2.49.00%E2%80%AFPM.png</image:loc>
      <image:title>Blog - 10 Tips to Boost Your Nonprofit’s Donation Form (Before the Holiday Giving Season) - Make it stand out</image:title>
      <image:caption>A straightforward and simple example from the Chesapeake Climate Action Network.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d9fae2d252cd858c3b3477c/20af0d05-4d0f-4ded-8c95-a3347632a399/Screenshot+2025-09-18+at+11.21.06%E2%80%AFAM+%281%29.png</image:loc>
      <image:title>Blog - 10 Tips to Boost Your Nonprofit’s Donation Form (Before the Holiday Giving Season) - Make it stand out</image:title>
      <image:caption>A great example of a monthly donation prompt from the Laboratory to Combat Human Trafficking.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d9fae2d252cd858c3b3477c/e241ed65-fc3c-4e3c-9cd9-889afd7ab9d1/free-office-hours.png</image:loc>
      <image:title>Blog - 10 Tips to Boost Your Nonprofit’s Donation Form (Before the Holiday Giving Season) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.the-purpose-collective.com/blog/5-tips-for-accessible-canva-designs</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d9fae2d252cd858c3b3477c/8574bbfe-8744-4a96-9202-9a4c803a457c/TPC+Blog+Post+Graphics+%281%29.jpg</image:loc>
      <image:title>Blog - 5 Tips to Create Accessible Designs in Canva - Make it stand out</image:title>
      <image:caption>Image credit: AccessibilityChecker.org</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d9fae2d252cd858c3b3477c/81a68b09-a4eb-4364-9a08-f7aa3d9b2b7b/TPC+Blog+Post+Graphics+%282%29.jpg</image:loc>
      <image:title>Blog - 5 Tips to Create Accessible Designs in Canva - Make it stand out</image:title>
      <image:caption>Image credit: Accessibility @ MC Blog, Montgomery College</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d9fae2d252cd858c3b3477c/ec803725-572a-46a3-9c6c-a7f868173871/TPC+Blog+Post+Graphics+%283%29.jpg</image:loc>
      <image:title>Blog - 5 Tips to Create Accessible Designs in Canva - Make it stand out</image:title>
      <image:caption>Example source: Mangools</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d9fae2d252cd858c3b3477c/e241ed65-fc3c-4e3c-9cd9-889afd7ab9d1/free-office-hours.png</image:loc>
      <image:title>Blog - 5 Tips to Create Accessible Designs in Canva - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.the-purpose-collective.com/blog/top-3-free-tools-for-nonprofits</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d9fae2d252cd858c3b3477c/97c3d129-dc93-4d11-adad-8d335b4ae839/TPC+Blog+Post+Graphics.png</image:loc>
      <image:title>Blog - Top 3 Free Tools for Nonprofits - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d9fae2d252cd858c3b3477c/6f699b6d-3e05-4509-87ce-e77d95aee8fe/google-search.png</image:loc>
      <image:title>Blog - Top 3 Free Tools for Nonprofits - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d9fae2d252cd858c3b3477c/f10fefe9-6acc-4433-a02c-d7ca8c6a716c/person-using-canva.png</image:loc>
      <image:title>Blog - Top 3 Free Tools for Nonprofits - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d9fae2d252cd858c3b3477c/7f4cb9c9-f590-4757-8951-fd9a00e3d2d0/change-jar-fundraiser.png</image:loc>
      <image:title>Blog - Top 3 Free Tools for Nonprofits - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.the-purpose-collective.com/blog/the-case-for-email-welcome-journeys</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d9fae2d252cd858c3b3477c/f54e5d55-453f-42aa-a49b-a9d49253432a/TPC+Blog+Post+Graphics+%282%29.png</image:loc>
      <image:title>Blog - The Case for Email Welcome Journeys (By the Numbers) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d9fae2d252cd858c3b3477c/b2d0da0f-40d6-4301-89a1-60814d6724ce/TPC+Blog+Post+Graphics+%283%29.png</image:loc>
      <image:title>Blog - The Case for Email Welcome Journeys (By the Numbers) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d9fae2d252cd858c3b3477c/d45ce8c3-b921-4df7-9873-ebbf6da8642b/IMG_4257.jpg</image:loc>
      <image:title>Blog - The Case for Email Welcome Journeys (By the Numbers) - Make it stand out</image:title>
      <image:caption>“I don't know what kind of wizardry you just used, but I have gotten over a dozen emails from people absolutely moved by this message and thanking me for reaching out. Wow.” — Brooklyn Debate League</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d9fae2d252cd858c3b3477c/713f113e-4f15-472b-a4e5-e9e8c65bed3c/358575595_660334362806946_7268783021718184112_n.jpg</image:loc>
      <image:title>Blog - The Case for Email Welcome Journeys (By the Numbers) - Make it stand out</image:title>
      <image:caption>“The Purpose Collective asked me a question in the very beginning, when we first started talking about working together: ‘How are you communicating with your donors?’ It was hard for me to answer. At that point, I had nothing. I’d thought about it, but never done anything.  Now, all of our donors hear from us automatically after they give, and every month they get our newsletters. Every message is so good at doing what it’s meant to do. It’s such a huge part of our strategy now. As a new organization, I think the reason we’re raising so much money is because our donors know we love them.” — Ron King, Co-founder and CEO of Oscar’s Place</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d9fae2d252cd858c3b3477c/9cb588e8-76da-4b4a-8a18-d3bbccf6f2c5/TPC+Blog+Post+Graphics.png</image:loc>
      <image:title>Blog - The Case for Email Welcome Journeys (By the Numbers) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.the-purpose-collective.com/blog/5-tips-to-maximize-your-giving-tuesday-potential</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d9fae2d252cd858c3b3477c/6ac6e8de-3254-41be-9057-158794bccc87/unnamed+%2816%29.png</image:loc>
      <image:title>Blog - 5 Tips to Maximize Your Giving Tuesday Potential - Make it stand out</image:title>
      <image:caption>Source: The Nonprofit Email Report by Neon One</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d9fae2d252cd858c3b3477c/ce96d3f7-c69b-43d1-860a-5c1e667dba63/2.png</image:loc>
      <image:title>Blog - 5 Tips to Maximize Your Giving Tuesday Potential - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d9fae2d252cd858c3b3477c/ceb8f424-39af-4ff2-b91b-455c2e935627/stat.png</image:loc>
      <image:title>Blog - 5 Tips to Maximize Your Giving Tuesday Potential - Our wonderful clients at Oscar’s Place Adoption Center &amp; Sanctuary use this feature for their monthly donor program.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d9fae2d252cd858c3b3477c/0553601a-1d4a-4f7c-9198-0615949d9568/3.png</image:loc>
      <image:title>Blog - 5 Tips to Maximize Your Giving Tuesday Potential - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d9fae2d252cd858c3b3477c/ba826f5d-7e65-4871-9ed6-8b727526a967/4.png</image:loc>
      <image:title>Blog - 5 Tips to Maximize Your Giving Tuesday Potential - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.the-purpose-collective.com/blog/5-ways-to-make-your-donors-feel-the-love</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d9fae2d252cd858c3b3477c/b3c2f5dc-a084-4f5f-919c-3cb36e106158/2.png</image:loc>
      <image:title>Blog - 5 Ways to Make Your Donors Feel the Love - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d9fae2d252cd858c3b3477c/61cad13c-65b6-4bc3-b7b4-f3e5a68efad8/3.png</image:loc>
      <image:title>Blog - 5 Ways to Make Your Donors Feel the Love - Make it stand out</image:title>
      <image:caption>Check out the difference between a plain-text and an HTML email from our wonderful client, Oscar’s Place Adoption Center &amp; Sanctuary.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d9fae2d252cd858c3b3477c/ce98c557-0608-4db5-a517-4206413f3b7b/4.png</image:loc>
      <image:title>Blog - 5 Ways to Make Your Donors Feel the Love - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d9fae2d252cd858c3b3477c/afc2c687-12b7-4fc6-aeb1-9bc6d12338c2/5.png</image:loc>
      <image:title>Blog - 5 Ways to Make Your Donors Feel the Love - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d9fae2d252cd858c3b3477c/2b07e158-8e3c-4a01-81c3-cadc907d0401/6.png</image:loc>
      <image:title>Blog - 5 Ways to Make Your Donors Feel the Love - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.the-purpose-collective.com/blog/10-copywriting-tips</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d9fae2d252cd858c3b3477c/cf800371-b492-4be9-8113-5bcc6e3a8112/TPC+Blog+Post+Graphics+%282%29.png</image:loc>
      <image:title>Blog - 10 Copywriting Tips to Transform Your Content - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d9fae2d252cd858c3b3477c/7321399a-d022-4b11-aadd-68be44f26c88/questions+to+ask.png</image:loc>
      <image:title>Blog - 10 Copywriting Tips to Transform Your Content - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d9fae2d252cd858c3b3477c/d35998e2-9615-49b3-9006-0080abf7ddd9/story+arc+diagram.jpg</image:loc>
      <image:title>Blog - 10 Copywriting Tips to Transform Your Content - Make it stand out</image:title>
      <image:caption>Source: ProWritingAid</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d9fae2d252cd858c3b3477c/90463ea3-645b-4884-818b-850b249b7bfd/fact+about+recommendations.png</image:loc>
      <image:title>Blog - 10 Copywriting Tips to Transform Your Content - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.the-purpose-collective.com/blog/nonprofit-newsletters</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d9fae2d252cd858c3b3477c/b2c6778a-3073-4be6-8881-462ecc762ee8/unnamed+%2814%29.png</image:loc>
      <image:title>Blog - 5 Tips to Write a Nonprofit Newsletter That Stands Out from the Rest - Make it stand out</image:title>
      <image:caption>I love this example from The Adventure Project. It’s super simple, engaging, and easy to read.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d9fae2d252cd858c3b3477c/d42701e4-14c9-406d-9be2-bd119634b62b/unnamed+%2816%29.jpg</image:loc>
      <image:title>Blog - 5 Tips to Write a Nonprofit Newsletter That Stands Out from the Rest - Make it stand out</image:title>
      <image:caption>This example from Oscar’s Place Adoption Center &amp; Sanctuary introduces the reader to one of their donkeys, telling his story from malnourishment and suffering to healing and happiness.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d9fae2d252cd858c3b3477c/818875d3-9852-4770-ae8f-44e80b03d35a/unnamed+%2815%29.png</image:loc>
      <image:title>Blog - 5 Tips to Write a Nonprofit Newsletter That Stands Out from the Rest - Make it stand out</image:title>
      <image:caption>Ignite Adaptive Sports has been around for 48 years. But that fact feels different when it’s framed around YOU, the supporter.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d9fae2d252cd858c3b3477c/f4971962-a356-45c0-9b70-56254ca46bc1/Treatment_-_Plain-9.jpg</image:loc>
      <image:title>Blog - 5 Tips to Write a Nonprofit Newsletter That Stands Out from the Rest</image:title>
      <image:caption>NextAfter found that simple, stripped down, less designed emails lead to more donations through this email experiment for KUOW Public Radio.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Blog - 5 Tips to Write a Nonprofit Newsletter That Stands Out from the Rest - Make it stand out</image:title>
      <image:caption>Rather than filling this email with statistics about the international child marriage crisis, VOW for Girls tells one girl’s story. As a result, it’s much easier to understand why the issue matters.</image:caption>
    </image:image>
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  <url>
    <loc>https://www.the-purpose-collective.com/blog/how-to-create-memorable-fundraising-direct-mail</loc>
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    <lastmod>2026-02-23</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5d9fae2d252cd858c3b3477c/1665532709568-2L7BBNODW9NIUSNMVP97/USPS+delivery+truck</image:loc>
      <image:title>Blog - How to Create Memorable Fundraising Direct Mail - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d9fae2d252cd858c3b3477c/16fc6398-355a-48e5-9958-b429e8245276/1.png</image:loc>
      <image:title>Blog - How to Create Memorable Fundraising Direct Mail - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d9fae2d252cd858c3b3477c/2a07da91-21dc-419c-921b-bd67df22fc18/2.png</image:loc>
      <image:title>Blog - How to Create Memorable Fundraising Direct Mail - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d9fae2d252cd858c3b3477c/481e4a86-c577-4d5a-900a-bbec5840c54c/TPC+Article+Graphics+%284%29.png</image:loc>
      <image:title>Blog - How to Create Memorable Fundraising Direct Mail - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d9fae2d252cd858c3b3477c/b2ab74fd-ea99-4321-bb58-18df5d83cdd3/elizaveta-kushnirenko-zKPBvFUwUMs-unsplash.jpg</image:loc>
      <image:title>Blog - How to Create Memorable Fundraising Direct Mail - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d9fae2d252cd858c3b3477c/5eccc2be-35b7-46a1-b197-fb9ff057580b/person+smiling+and+taking+a+phone+call</image:loc>
      <image:title>Blog - How to Create Memorable Fundraising Direct Mail - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <lastmod>2026-02-23</lastmod>
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      <image:title>Blog - Your 7-Part Guide to a Relaxing Holiday Giving Season - Make it stand out</image:title>
      <image:caption>GIF courtesy of our client, the BlinkNow Foundation, an organization changing the world by empowering Nepal’s children.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d9fae2d252cd858c3b3477c/b123ed3a-cb52-4212-8d87-ec35a721c3e2/Guide+to+Successful+Holiday+Season+Organization+Example+1.png</image:loc>
      <image:title>Blog - Your 7-Part Guide to a Relaxing Holiday Giving Season - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d9fae2d252cd858c3b3477c/d09dd79a-a51c-4c4f-bbca-f14776a62224/Guide+to+Successful+Holiday+Season+Organization+Example+2.png</image:loc>
      <image:title>Blog - Your 7-Part Guide to a Relaxing Holiday Giving Season - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d9fae2d252cd858c3b3477c/b1619073-1398-467b-ba89-dbbbf5349ec6/Guide+to+a+Successful+Holiday+Giving+Season+Email.jpg</image:loc>
      <image:title>Blog - Your 7-Part Guide to a Relaxing Holiday Giving Season - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d9fae2d252cd858c3b3477c/3654be9b-a4cc-42ab-9040-ddae4923152a/Guide+to+a+Successful+Holiday+Giving+Season+Social+Media+Campaign.jpg</image:loc>
      <image:title>Blog - Your 7-Part Guide to a Relaxing Holiday Giving Season - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d9fae2d252cd858c3b3477c/cbf5939c-5f3d-4ef3-a7d5-d53278aaa625/Guide+to+a+Successful+Holiday+Giving+Season+DIrect+Mail.jpg</image:loc>
      <image:title>Blog - Your 7-Part Guide to a Relaxing Holiday Giving Season - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d9fae2d252cd858c3b3477c/6ca94118-6340-4780-b54d-fc54a88cd3cf/Guide+to+a+Successful+Holiday+Giving+Season+Welcome+Journey.jpg</image:loc>
      <image:title>Blog - Your 7-Part Guide to a Relaxing Holiday Giving Season - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d9fae2d252cd858c3b3477c/74c609aa-e763-4437-9f55-78537350ddda/Guide+to+a+Successful+Holiday+Phone+Call.jpg</image:loc>
      <image:title>Blog - Your 7-Part Guide to a Relaxing Holiday Giving Season - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d9fae2d252cd858c3b3477c/e160a5f5-938c-4af8-b550-6465b0ff5ef2/Guide+to+a+Successful+Holiday+Handwritten+Card.jpg</image:loc>
      <image:title>Blog - Your 7-Part Guide to a Relaxing Holiday Giving Season - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d9fae2d252cd858c3b3477c/37fd33d9-2e72-4f0e-b771-17352bf6d671/Guide+to+a+Successful+Holiday+Giving+Season+Personalized+Video.jpg</image:loc>
      <image:title>Blog - Your 7-Part Guide to a Relaxing Holiday Giving Season - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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  <url>
    <loc>https://www.the-purpose-collective.com/blog/switch-to-google-photos</loc>
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    <lastmod>2026-02-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d9fae2d252cd858c3b3477c/e82501bf-a721-496b-8b41-3288c9f0dc03/photosgif.gif</image:loc>
      <image:title>Blog - 5 Reasons You Should Switch to Google Photos Immediately - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d9fae2d252cd858c3b3477c/96f0be38-e3e6-400f-be0c-cbc47905f588/google-photos-app.jpg</image:loc>
      <image:title>Blog - 5 Reasons You Should Switch to Google Photos Immediately - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d9fae2d252cd858c3b3477c/58944e06-13b0-481c-a955-68c7079cf70f/blinknow-photos.png</image:loc>
      <image:title>Blog - 5 Reasons You Should Switch to Google Photos Immediately - Make it stand out</image:title>
      <image:caption>An example from the BlinkNow Foundation, an organization educating and empowering children in Nepal.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d9fae2d252cd858c3b3477c/cd07b84f-d185-4404-a6b4-eedf850a4a7b/photos-utl.png</image:loc>
      <image:title>Blog - 5 Reasons You Should Switch to Google Photos Immediately - Make it stand out</image:title>
      <image:caption>An example from Unite to Light, an organization fighting inequity around the world with solar lights and chargers.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d9fae2d252cd858c3b3477c/b51be454-6b71-4558-90b9-05dd325907c9/tpc-info.png</image:loc>
      <image:title>Blog - 5 Reasons You Should Switch to Google Photos Immediately - Make it stand out</image:title>
      <image:caption>We use Google Photos for our own photo organization at the Purpose Collective!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d9fae2d252cd858c3b3477c/9beece26-d9ef-4b8a-843d-e05f77580c1d/diego-gennaro-Omm2brG6Ec0-unsplash.jpg</image:loc>
      <image:title>Blog - 5 Reasons You Should Switch to Google Photos Immediately - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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  <url>
    <loc>https://www.the-purpose-collective.com/blog/3-reasons-every-nonprofit-should-start-running-google-ads</loc>
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    <priority>0.5</priority>
    <lastmod>2026-02-23</lastmod>
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      <image:title>Blog - 3 Reasons Every Nonprofit Should Start Running Google Ads - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d9fae2d252cd858c3b3477c/ca85a2b4-0f6b-473f-858a-f324d069418d/Graphic+reading%3A+No+Strings+Attached%3A+the+%2410%2C000+is+all+yours+to+spend.</image:loc>
      <image:title>Blog - 3 Reasons Every Nonprofit Should Start Running Google Ads - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d9fae2d252cd858c3b3477c/025ef330-8cfc-4a87-8a68-112be3726121/Graphic+reading%3A+Pro+Tip%3A+start+thinking+about+the+ideal+audience+you+want+to+attract.</image:loc>
      <image:title>Blog - 3 Reasons Every Nonprofit Should Start Running Google Ads - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d9fae2d252cd858c3b3477c/a90f6dbb-5116-4093-9797-7070dafada41/Graphic+reading%3A+Did+you+know%3F+Google+Ads+convert+50%25+better+than+organic+traffic.+Source%3A+Wordlead</image:loc>
      <image:title>Blog - 3 Reasons Every Nonprofit Should Start Running Google Ads - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.the-purpose-collective.com/blog/use-more-video</loc>
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    <lastmod>2026-02-23</lastmod>
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    <lastmod>2026-02-23</lastmod>
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      <image:title>Blog - 5 Ways to Tame the Social Media Beast</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d9fae2d252cd858c3b3477c/1620151804026-23EKT4CS8907M8NIM0U0/Days+of+the+week+social+media+calendar</image:loc>
      <image:title>Blog - 5 Ways to Tame the Social Media Beast</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d9fae2d252cd858c3b3477c/1620151879299-76K063RM9J39IA1LJRI1/tpc-sendible.png</image:loc>
      <image:title>Blog - 5 Ways to Tame the Social Media Beast</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d9fae2d252cd858c3b3477c/1620151928286-14G078DH4HZXT69E1NBR/Marketing+is+no+longer+about+the+stuff+you+make%2C+but+about+the+stories+you+tell.+-+Seth+Godin</image:loc>
      <image:title>Blog - 5 Ways to Tame the Social Media Beast</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d9fae2d252cd858c3b3477c/1620152037828-HT9XZMJZVC0BD6S0FQ10/Reposting+social+media+content</image:loc>
      <image:title>Blog - 5 Ways to Tame the Social Media Beast</image:title>
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    <loc>https://www.the-purpose-collective.com/blog/welcome-journeys</loc>
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    <lastmod>2026-02-23</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5d9fae2d252cd858c3b3477c/1614885782786-10LF1777EFONVUC41T7V/jan-tinneberg-tVIv23vcuz4-unsplash.jpg</image:loc>
      <image:title>Blog - 5 Reasons You Need an Email Welcome Journey Right Now</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d9fae2d252cd858c3b3477c/1614887569979-VHECOWEESD1X2OUI91TU/Pro+tip%3A+If+you+welcome+them%2C+they+will+become+your+people.</image:loc>
      <image:title>Blog - 5 Reasons You Need an Email Welcome Journey Right Now</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d9fae2d252cd858c3b3477c/1614887586772-70KRVWG1MCXLOR6I5NNO/Did+you+know%3F+Welcome+Emails+have+2x+the+open+rate+of+a+standard+newsletter.</image:loc>
      <image:title>Blog - 5 Reasons You Need an Email Welcome Journey Right Now</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d9fae2d252cd858c3b3477c/1614887604559-6OM6NXH4PX3D8BM8BESI/Fun+fact%3A+74%25+of+consumers+expect+an+email+after+joining+a+new+list.</image:loc>
      <image:title>Blog - 5 Reasons You Need an Email Welcome Journey Right Now</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d9fae2d252cd858c3b3477c/1614887615984-2BBBM107C7BH2UYUKMPG/Ask+yourself%3A+what+action+do+you+want+your+new+subscriber+to+take%3F</image:loc>
      <image:title>Blog - 5 Reasons You Need an Email Welcome Journey Right Now</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d9fae2d252cd858c3b3477c/1614886351173-HWJ5ZNPYABLPUZZO44MV/Image+of+wall+reading%3A+we+like+you%2C+too+%3A%29</image:loc>
      <image:title>Blog - 5 Reasons You Need an Email Welcome Journey Right Now</image:title>
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  </url>
  <url>
    <loc>https://www.the-purpose-collective.com/blog/animated-gifs</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d9fae2d252cd858c3b3477c/1603121288514-MECQTZTIORF6PBNDTTT7/Black+Lives+Matter+GIF</image:loc>
      <image:title>Blog - The Top 5 Ways to Use Animated GIFs in Your Emails</image:title>
      <image:caption>Source: https://media.giphy.com/media/QWAY0Xv0k62HDiLete/giphy.gif</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d9fae2d252cd858c3b3477c/1603121348072-ACMXAFEJXB3IRG4C2OVA/HelloFresh+box+flying+GIF</image:loc>
      <image:title>Blog - The Top 5 Ways to Use Animated GIFs in Your Emails</image:title>
      <image:caption>From HelloFresh</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d9fae2d252cd858c3b3477c/1603121438934-PE9VVZI203WPNLSW1RHX/style1.png</image:loc>
      <image:title>Blog - The Top 5 Ways to Use Animated GIFs in Your Emails</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d9fae2d252cd858c3b3477c/1603121461347-XZ0QR172MUQS7LCUSS35/The+Round-Up+GIF</image:loc>
      <image:title>Blog - The Top 5 Ways to Use Animated GIFs in Your Emails</image:title>
      <image:caption>From Wonder Valley</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d9fae2d252cd858c3b3477c/1603121492085-7S0QFKMM3VZ6D4086QO6/coco.gif</image:loc>
      <image:title>Blog - The Top 5 Ways to Use Animated GIFs in Your Emails</image:title>
      <image:caption>From the Co-Co</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d9fae2d252cd858c3b3477c/1603121516352-L8V00OP8TIKA6S3I0GAX/style2.png</image:loc>
      <image:title>Blog - The Top 5 Ways to Use Animated GIFs in Your Emails</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d9fae2d252cd858c3b3477c/1603121536803-TDMEDK3IZF82N3WBFJGM/Slideshow+of+images+outdoors+GIF</image:loc>
      <image:title>Blog - The Top 5 Ways to Use Animated GIFs in Your Emails</image:title>
      <image:caption>From Hipcamp</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d9fae2d252cd858c3b3477c/1603121566864-VVSQBRZ9K4XNZG5GPMRH/Happy+Holidays+overlaid+on+outdoor+image+GIF</image:loc>
      <image:title>Blog - The Top 5 Ways to Use Animated GIFs in Your Emails</image:title>
      <image:caption>From Intrepid Travel</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d9fae2d252cd858c3b3477c/1603121599408-EHRV4RQL96JKBFSC1IV1/Style+3%3A+Highlight+an+illustration</image:loc>
      <image:title>Blog - The Top 5 Ways to Use Animated GIFs in Your Emails</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d9fae2d252cd858c3b3477c/1603121613162-LGENUMM9H6ZZSOVIOBL4/amazon.gif</image:loc>
      <image:title>Blog - The Top 5 Ways to Use Animated GIFs in Your Emails</image:title>
      <image:caption>From Amazon</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d9fae2d252cd858c3b3477c/1603121655132-J4OE6HU0NZ6WRNJPFX5N/From+5280+Magazine+GIF</image:loc>
      <image:title>Blog - The Top 5 Ways to Use Animated GIFs in Your Emails</image:title>
      <image:caption>From 5280 Magazine</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d9fae2d252cd858c3b3477c/1603121672651-VHW9ZPLQM7LPUHJ361DI/Style+4%3A+Turn+a+video+into+a+GIF</image:loc>
      <image:title>Blog - The Top 5 Ways to Use Animated GIFs in Your Emails</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d9fae2d252cd858c3b3477c/1603121695109-S10K2TGNXZA2HEQUXI36/Kids+dancing+GIF</image:loc>
      <image:title>Blog - The Top 5 Ways to Use Animated GIFs in Your Emails</image:title>
      <image:caption>From BlinkNow</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d9fae2d252cd858c3b3477c/1603121716470-E2FFM6DI3S77BSZZM8HP/Opening+a+box+GIF</image:loc>
      <image:title>Blog - The Top 5 Ways to Use Animated GIFs in Your Emails</image:title>
      <image:caption>From Brooklinen</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d9fae2d252cd858c3b3477c/1603121747758-BB2PUNGPGZH5R1X4C62H/style5.png</image:loc>
      <image:title>Blog - The Top 5 Ways to Use Animated GIFs in Your Emails</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d9fae2d252cd858c3b3477c/1603121769825-XF41OY204ZM60V3OFU8P/Starbucks.gif</image:loc>
      <image:title>Blog - The Top 5 Ways to Use Animated GIFs in Your Emails</image:title>
      <image:caption>From Starbucks</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d9fae2d252cd858c3b3477c/1603121792042-ZXWJ0UFG08R2BJ1M1DJU/chubbies.gif</image:loc>
      <image:title>Blog - The Top 5 Ways to Use Animated GIFs in Your Emails</image:title>
      <image:caption>From Chubbies</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.the-purpose-collective.com/blog/fundraising-in-the-era-of-covid-19</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d9fae2d252cd858c3b3477c/1602087301032-3QRHP2XTI8D8BUC4864T/Diversifying+Funding+Streams</image:loc>
      <image:title>Blog - Fundraising in the Era of COVID-19</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d9fae2d252cd858c3b3477c/1602087386797-ODIDCAZ0DJ4MR08Q2PBF/A+Shift+in+Funding+Priorities</image:loc>
      <image:title>Blog - Fundraising in the Era of COVID-19</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d9fae2d252cd858c3b3477c/1602087466326-MVP87T1UHJ86RUBIE44K/Advice+for+Virtual+Fundraising+Events</image:loc>
      <image:title>Blog - Fundraising in the Era of COVID-19</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d9fae2d252cd858c3b3477c/1602087502519-SDHHR2YLKH68ATF7L240/Finding+Innovative+Approaches</image:loc>
      <image:title>Blog - Fundraising in the Era of COVID-19</image:title>
    </image:image>
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  <url>
    <loc>https://www.the-purpose-collective.com/blog/marketing-webinar</loc>
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    <lastmod>2026-02-23</lastmod>
  </url>
  <url>
    <loc>https://www.the-purpose-collective.com/blog/email-marketing-mistakes</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d9fae2d252cd858c3b3477c/1591797006218-X4III2PCD96AQL0TEAD5/Common+mistakes+sticky+note+over+notepad</image:loc>
      <image:title>Blog - Five Email Marketing Mistakes You’re Probably Making Right Now</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d9fae2d252cd858c3b3477c/1591797043323-SHHHBMZNBPC9SXSMFBRH/Pop-up+window+for+email+signup</image:loc>
      <image:title>Blog - Five Email Marketing Mistakes You’re Probably Making Right Now</image:title>
      <image:caption>If you sell something, offer a discount in exchange for an email address. From Plonk.com.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d9fae2d252cd858c3b3477c/1591797083130-P8G47VRIHD5X48MYWR86/Inspiring+message+on+a+popup+can+encourage+donors+to+take+action.</image:loc>
      <image:title>Blog - Five Email Marketing Mistakes You’re Probably Making Right Now</image:title>
      <image:caption>Political campaigns and grassroots organizations are some of the best at doing this! Invite people to be a part of something larger than themselves with inspiring language. From SierraClub.org.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d9fae2d252cd858c3b3477c/1591797108563-BHX3SZY9EYOLST2N5I1M/Encouraging+your+audience+to+join+an+established+community+can+go+a+long+way.</image:loc>
      <image:title>Blog - Five Email Marketing Mistakes You’re Probably Making Right Now</image:title>
      <image:caption>Offer something of value, for free, in exchange for your supporters’ emails. From NetworkForGood.com.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d9fae2d252cd858c3b3477c/1591797147819-H6BS27IS8AJ8Y447BFTP/Personalized+email+from+ChowNow+telling+you+the+impact+you+made</image:loc>
      <image:title>Blog - Five Email Marketing Mistakes You’re Probably Making Right Now</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d9fae2d252cd858c3b3477c/1591797171307-EZZR5T1UMZC9WS515389/HipCamp+shares+3+updates+from+their+organization</image:loc>
      <image:title>Blog - Five Email Marketing Mistakes You’re Probably Making Right Now</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d9fae2d252cd858c3b3477c/1591797197271-YH588YCS60EN40GOXKYS/Washington+Post+email+subscription+notification</image:loc>
      <image:title>Blog - Five Email Marketing Mistakes You’re Probably Making Right Now</image:title>
    </image:image>
    <image:image>
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      <image:title>Blog - Five Email Marketing Mistakes You’re Probably Making Right Now</image:title>
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    <lastmod>2026-02-23</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5d9fae2d252cd858c3b3477c/1591019823026-CJDA9LZKUJ3I7H4T9YP2/libbypatty.jpg</image:loc>
      <image:title>Blog - The Five Pieces of Advice We Keep Giving Over and Over Again</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d9fae2d252cd858c3b3477c/1591019888049-9QKT7VTWXGZPJ3QGYG8Z/She%27s+the+First+Instagram+Profile</image:loc>
      <image:title>Blog - The Five Pieces of Advice We Keep Giving Over and Over Again</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d9fae2d252cd858c3b3477c/1591019982312-L0PD6I5YZKIMZEJL6O23/Mix+of+Adventure+Project%27s+images+on+social+media</image:loc>
      <image:title>Blog - The Five Pieces of Advice We Keep Giving Over and Over Again</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d9fae2d252cd858c3b3477c/1591020015627-W791G7GQMVJAK833Y399/Social+media+image+of+beekeeping+community</image:loc>
      <image:title>Blog - The Five Pieces of Advice We Keep Giving Over and Over Again</image:title>
      <image:caption>“Increasing biodiversity through beekeeping! The HCL Grant Recipient in the Environment category — Under the Mango Tree Society, through the grant will be working on keeping Indigenous Bees Buzzing and Supporting Biodiversity Conservation in Tribal Communities. The project will impact smallholders in tribal communities and their neighbours in 115 villages in Gujarat, Madhya Pradesh and Maharashtra. UTMTS’s commitment lies in conservation and biodiversity, but it has developed a model which allows economic benefits to humans too-proving that conservation and human progress can go hand-in-hand.”</image:caption>
    </image:image>
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      <image:title>Blog - Four Gadgets That Keep Me Sane While Working Remotely</image:title>
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      <image:title>Blog - Four Gadgets That Keep Me Sane While Working Remotely</image:title>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Here is a description of what makes your company unique. Pellentesque habitant ulcit mori netus et malesuada netus et malesuada.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Here is a description of what makes your company unique. Pellentesque habitant ulcit mori netus et malesuada netus et malesuada.</image:caption>
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      <image:title>Services - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Services - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5d9fae2d252cd858c3b3477c/f941901d-9d37-4b76-bc15-76658f11f361/Social+Media+Illustration</image:loc>
      <image:title>Services - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Services - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5d9fae2d252cd858c3b3477c/20fa148f-4810-4a27-98ee-4e9c72f8fe8e/Technology+%26+Automation+Services+Illustration</image:loc>
      <image:title>Services - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5d9fae2d252cd858c3b3477c/89b95709-e615-4330-9d42-23ef59d3a16f/Website+Services+Illustration</image:loc>
      <image:title>Services - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Services - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Services - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5d9fae2d252cd858c3b3477c/1747421004399-PI842A2R03MX20MGNA2N/Fundraise+Up+Logo+hor.png</image:loc>
      <image:title>Services</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5d9fae2d252cd858c3b3477c/4fa0d784-93b6-461c-8bde-3521bff9b852/bloomerang-logo.png</image:loc>
      <image:title>Services - Bloomerang Logo</image:title>
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      <image:title>Services - Consultants for Good Logo</image:title>
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      <image:title>Services - Boulder Chamber Logo</image:title>
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      <image:title>Services - Mallory Erickson's Power Partners Formula Logo</image:title>
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  <url>
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      <image:title>About Us - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>About Us</image:title>
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      <image:title>About Us - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>About Us - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>About Us - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  </url>
  <url>
    <loc>https://www.the-purpose-collective.com/thank-you</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-03-19</lastmod>
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      <image:title>Thank you!</image:title>
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  </url>
  <url>
    <loc>https://www.the-purpose-collective.com/free-office-hours</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
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    </image:image>
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      <image:title>Fundraise Up</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d9fae2d252cd858c3b3477c/89b7591f-dc66-46e7-805a-7708fb4086f9/1.jpg</image:loc>
      <image:title>Fundraise Up - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d9fae2d252cd858c3b3477c/aaeddc86-3bca-4c80-8d03-628f21b45266/2.jpg</image:loc>
      <image:title>Fundraise Up - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d9fae2d252cd858c3b3477c/5be06de2-933b-4bdf-962e-1d0d72fdb49d/3.jpg</image:loc>
      <image:title>Fundraise Up - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d9fae2d252cd858c3b3477c/44f6238d-79e0-41a6-a6a6-aef4e107eee9/1.png</image:loc>
      <image:title>Fundraise Up - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d9fae2d252cd858c3b3477c/212cf318-d32a-4b24-8cf2-ff1e29d75b9a/2.png</image:loc>
      <image:title>Fundraise Up - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d9fae2d252cd858c3b3477c/7eb92b19-7d9e-405c-997e-669c8ee41a36/3.png</image:loc>
      <image:title>Fundraise Up - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d9fae2d252cd858c3b3477c/1619528767743-T2IX8KGM1LPNBE5QHHZB/Certified+Partner+Button+%28green%29.png</image:loc>
      <image:title>Fundraise Up - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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    <lastmod>2022-05-04</lastmod>
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      <image:title>Fundraise Up Onboarding Call</image:title>
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  <url>
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    <lastmod>2022-05-04</lastmod>
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      <image:title>Meet With Patty</image:title>
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    <lastmod>2026-03-19</lastmod>
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      <image:title>Email Welcome Journeys</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d9fae2d252cd858c3b3477c/e2d346c9-1ad5-4189-9177-d4207b66f2c1/email-stats.png</image:loc>
      <image:title>Email Welcome Journeys - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d9fae2d252cd858c3b3477c/16db2326-6a96-4563-8041-ba53d2c8548e/TPC+Website+Landing+Page+Headers+%281%29.jpg</image:loc>
      <image:title>Email Welcome Journeys - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d9fae2d252cd858c3b3477c/b796ca17-ca35-4058-8b60-38a3e4490cc5/1.png</image:loc>
      <image:title>Email Welcome Journeys - Schedule a Meeting</image:title>
      <image:caption>Let’s discuss the challenges you're facing, and how email welcome journeys can help solve it.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d9fae2d252cd858c3b3477c/b9209d6d-30c8-4411-b474-2e072cf2eee6/2.png</image:loc>
      <image:title>Email Welcome Journeys - Create a Plan</image:title>
      <image:caption>We’ll map out a series of email welcome journeys to achieve your objectives.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d9fae2d252cd858c3b3477c/3b7f2b4e-2f71-4d8a-8a18-26a85ac39d27/3.png</image:loc>
      <image:title>Email Welcome Journeys - Get Results</image:title>
      <image:caption>We’ll set up the email automations, and you can see what happens when your supporters feel the love.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d9fae2d252cd858c3b3477c/0444dfab-e414-4e3a-b299-37a60fb3584b/NEWNEXTSTEPLOGO-Facebookpostversion1.jpg</image:loc>
      <image:title>Email Welcome Journeys - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d9fae2d252cd858c3b3477c/e6e9595f-7f03-461b-a293-1357e5fd261c/Each-Step-Home-Meta.jpg</image:loc>
      <image:title>Email Welcome Journeys - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d9fae2d252cd858c3b3477c/58dcedaa-4475-4fc7-868a-a9a13f3d3ac6/download+%2811%29.png</image:loc>
      <image:title>Email Welcome Journeys - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d9fae2d252cd858c3b3477c/ad00db76-6b13-47e0-92f6-fd64f083b98d/93e399_a75516bf582741a59ade90eb617e49c5_mv2.jpg</image:loc>
      <image:title>Email Welcome Journeys - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d9fae2d252cd858c3b3477c/30338c3d-497a-4da3-aa02-85b273dbcb5f/Laboratory+to+Combat+Human+Trafficking+Logo</image:loc>
      <image:title>Email Welcome Journeys - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d9fae2d252cd858c3b3477c/740d7712-a1b3-4a11-b260-e51959441e02/jed-villejo-bEcC0nyIp2g-unsplash+%281%29.jpg</image:loc>
      <image:title>Email Welcome Journeys - Still not convinced?</image:title>
      <image:caption>Check out our blog post, “5 Reasons You Need an Email Welcome Journey Right Now”.</image:caption>
    </image:image>
  </url>
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    <loc>https://www.the-purpose-collective.com/home-new</loc>
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    <lastmod>2024-01-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d9fae2d252cd858c3b3477c/1576535306828-HPVO1XD6XP085PZ7A4N9/Logo+option+2.png</image:loc>
      <image:title>Home (New)</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d9fae2d252cd858c3b3477c/19863844-756e-4c73-a9fc-34758f32c3f7/1.jpg</image:loc>
      <image:title>Home (New) - Free Templates Made for You</image:title>
      <image:caption>Each month, we host a virtual marketer meetup for nonprofit professionals like you, so you have the community and resources you need to succeed.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d9fae2d252cd858c3b3477c/4f8ad703-fba7-4650-8e3b-b65b95cd6f74/2.jpg</image:loc>
      <image:title>Home (New) - A Custom Strategy For You</image:title>
      <image:caption>Your community deserves to hear about the incredible work you’re doing. We’ll create a custom plan for your organization so you have a clear roadmap for the future.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d9fae2d252cd858c3b3477c/48c27130-45d3-4fa0-8459-ebea6699cc4c/3.jpg</image:loc>
      <image:title>Home (New) - We’ll Handle Your Marketing Needs</image:title>
      <image:caption>Our services are designed to help you meet your goals. Let us take the guesswork out of digital marketing and handle it for you!</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d9fae2d252cd858c3b3477c/64f3d359-1e75-4116-a1ac-68b1d224a7e6/Megan+Birney+of+Unite+to+Light</image:loc>
      <image:title>Home (New) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d9fae2d252cd858c3b3477c/1edd316d-23e7-47d8-8247-6eb95d7be280/Ron+King+of+Oscar%27s+Place</image:loc>
      <image:title>Home (New) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d9fae2d252cd858c3b3477c/e8068dd3-64d5-4a7b-89d5-04399881601c/To+date%2C+we%27ve+met+with+150%2B+organizations+during+our+free+office+hours</image:loc>
      <image:title>Home (New) - Free Office Hours</image:title>
      <image:caption>Struggling with your branding? Not sure how to get unstuck? Just looking for someone to listen for an hour? We're here to help.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d9fae2d252cd858c3b3477c/82e6102c-0168-427d-98ca-84ac1642a653/Person+sitting+and+typing+on+laptop</image:loc>
      <image:title>Home (New) - Are you doing impactful work in the world, but struggle with storytelling enough to turn your audience into lifelong supporters?</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d9fae2d252cd858c3b3477c/060d7f00-8f42-45d5-8354-35566214aca1/Patty+Breech.jpg</image:loc>
      <image:title>Home (New) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d9fae2d252cd858c3b3477c/19863844-756e-4c73-a9fc-34758f32c3f7/1.jpg</image:loc>
      <image:title>Home (New) - Free Templates Made for You</image:title>
      <image:caption>Each month, we host a virtual marketer meetup for nonprofit professionals like you, so you have the community and resources you need to succeed.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5d9fae2d252cd858c3b3477c/4f8ad703-fba7-4650-8e3b-b65b95cd6f74/2.jpg</image:loc>
      <image:title>Home (New) - A Custom Strategy For You</image:title>
      <image:caption>Your community deserves to hear about the incredible work you’re doing. We’ll create a custom plan for your organization so you have a clear roadmap for the future.</image:caption>
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    <image:image>
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